Concrete is a fake brand which I designed and branded for a school project. One of my main goals while designing this brand was to create an extremely simplistic brand identity which would stand out.
In addition to the branding I also made a product design for a fake product called "Cup". Cup is a coffee machine which is designed for just one cup. The product is mainly targeted at people who travel a lot or people who are living alone. When not in use, the cup can be stored inside the device which is very convenient for travelling.
